The Michel Fortin Blog

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or "P.S." at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the...

"Success is simply a matter of luck. Ask any failure." -- Earl Wilson Goals properly aligned will give you an impelling momentum that, like a snowball rolling down a snow covered hill, increases in size and speed along the way. The more you work...

"Do not measure your life by your goals but what you are actually doing to achieve them." -- Peter Drucker "The ultimate goal of life is death -- the experience of life is where the value is, not the results we achieve." -- Anonymous When...