The Michel Fortin Blog

Recently, Terry Dean wrote an awesome article, entitled "Copy is King and Other Common Lies." The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy...

I once took a media communications course in which I discovered an interesting example of the way the mind works. I soon realized how this applies to copywriting as well. As part of a given lesson, they showed a videotape of a televised newscast...

"Try not to become a man of success, but to become a man of value." -- Albert Einstein (1879-1955) "When your values are clear to you, making decisions becomes easier." -- Roy Disney People say "change your attitudes" or "have a positive...

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town. So in keeping with that tradition, I'd like to post a few of my own. But unlike those who post...

The following is probably the greatest commandment in "Power Positioning." Now that we've talked about lead generation advertising, the next step is where to advertise. And the trick to having as many pre-qualified prospects come forward is to...