One of the most venerable and common elements of good salesletters, following the headline, is the postscript or "P.S." at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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