Every wave of technology triggers a counter-demand for human connection. AI is no different. Here’s the framework I use to help companies balance automation with authenticity.
Category: Strategic Planning
What AI Means for Your Next Board Meeting
Most board-level AI conversations focus on cost savings and efficiency. The better conversation is about positioning, risk, and competitive advantage. Here’s how to frame it.
Three Growth Playbooks That Stopped Working Anymore
The playbooks that drove growth for the past decade have quietly stopped producing results. Here are the three I see failing most often and what’s replacing them.
How to Evaluate a Fractional CMO Before You Hire One
Most fractional CMO searches focus on credentials and references. The better filter is strategic fluency. Here’s a practical framework for evaluating whether a fractional CMO can actually solve your growth problem.
What Boards Get Wrong About Growth Strategy
Most boards treat growth as a marketing problem or a sales problem. It’s neither. Here’s what I’ve seen go wrong at the board level and how the best companies fix it.
The Diagnostic Skill That Separates Strategic Hires from Expensive Ones
Most consultants start with solutions. The best fractional executives start by reading the business through three diagnostic lenses before they prescribe anything.
Why Most Companies Are Targeting the Wrong People (And How I Fix It)
When a solid offer fails to convert, the problem is usually the audience. Here is The Bullseye Method, the two-read targeting model I use in fractional CMO and CRO engagements to separate where the buyer is from who the buyer is, and how to apply both before changing the funnel.
How I Read a Market Before I Make a Move
Competitive intelligence isn’t a research task you hand off. It’s one of the most direct inputs into positioning decisions. Here’s the framework I use to read a competitive landscape before making any strategic recommendation.
How the OATH Formula Reveals Whether Your Buyer Is Ready to Act
Most messaging misreads the buyer. OATH reads two things, how aware they are and how willing they are to act, so your message meets them where they are.