Michel Fortin
The Strategic Marketing Architect Behind Over $1B in Client Revenue
Leveraging more than three decades of pioneering expertise, my proven strategies in branding, AI, SEO, CRO, and growth have guided thousands of experts and companies to achieve transformative success. Today, I specialize in empowering businesses and marketing leaders to not just navigate but also lead in today’s complex and evolving digital landscape.
Tired of watching inferior competitors enjoying greater market traction than you are? Frustrated that your expertise isn’t translating to market visibility? You’re not alone…
Today’s digital landscape is increasingly complex and more competitive than ever. AI is accelerating change as traditional marketing models are evolving rapidly.
Businesses need a seasoned leader to navigate disruption and forge new paths to visibility and sustainable growth. Most struggle to get noticed despite having superior expertise, products, or services. I solve this by improving their:
- Presence: Maximize your reach across search results, AI mentions, and key channels where your ideal prospects are actively seeking solutions.
- Prominence: Stand out in crowded markets, cut through the noise, and amplify your authority so your prospects see you as the obvious choice.
- Performance: Drive measurable action and convert visibility into revenue by turning attention into high-value clients and measurable growth.
I partner with companies, professionals, and marketing leaders to strategically navigate today’s complex digital landscapes and achieve dominant market presence.
By identifying visibility gaps and strategic growth opportunities, I offer data-driven, actionable insights that translate directly into:
- Expanded brand awareness and market share.
- Significant increases in qualified traffic and leads.
- Enhanced authority and competitive advantage.
- Sustainable revenue growth and business scalability.
My career is marked by a history of leading teams to deliver exceptional, transformative results, including:
- Growing organic traffic by 244%, visibility by 79%, and leads by 115% YoY for popular brands with 10M+ followers.
- Instrumental in generating over $1B in career revenue and pioneering record-breaking marketing strategies, such as the first-ever online campaign to sell $1M+ in one day.
- Rebuilding marketing teams and product lines, resulting in a 148% increase in MRR and 233% in new business.
I offer 100% tailored services that aim to identify important issues to address, any opportunity gaps worth pursuing, and growth drivers to create visible traction.
Architect Level
Total Market Domination Blueprint
- Extensive 360° visibility audit and competitive analysis
- 12-month strategic roadmap with quarterly milestones
- Priority implementation sequence and resource allocation
- Ongoing advisory support via monthly strategic calls plus priority email access for strategic pivots
Currently accepting 1-2 new clients only.
Investment: $25,000
Strategist Level
Strategic Visibility Transformation
- Deep-dive visibility audit and gap/opportunity analysis
- 6-month actionable roadmap with clear priorities
- Step-by-step implementation playbook plus vetted vendor and resource directory with negotiated rates
Investment: $15,000
Advisor Level
Strategic Assessment & Quick Wins
- Rapid visibility assessment and critical gap analysis
- 90-day quick-win, ready-to-implement action plan
- Foundation optimization and immediate opportunities
Investment: $7,500
During our 45-minute Growth Strategy Call, we’ll analyze your current challenges, identify your biggest opportunities, and determine if we’re a good fit to work together. You’ll walk away with actionable insights regardless of next steps.
Who I Am
As a dynamic and results-driven digital marketing leader with over three decades of experience, I help companies, professionals, and marketing leaders grow their organic visibility and drive measurable business results.
I’ve developed successful strategies for clients across 200+ industries, from startups to Fortune 500 companies. As an author and strategic advisor, I focus on identifying visibility gaps and growth opportunities that deliver real impact.
I specialize in architecting innovative marketing strategies that consistently drive explosive business growth. My expertise spans organic visibility, growth marketing, demand generation, brand positioning, and AI-powered marketing strategies.
For a complete list of my credentials, download my CV.
“Michel provided me some highly valuable insights at a critical time, helping me transition from a networking-based sales strategy to an online model. He did so in a very friendly manner and with clarity and simplicity that only comes from deep, genuine expertise. I learned about Michel from a book and I subscribed to his newsletter, which is so good I actually print some of his emails and read them in the evening. If you are looking for an SEO expert, I’m very confident he can help.”
Carl Seleborg, CEO, DasCask.com
“Michel Fortin is my favorite marketing expert and copywriter. He is a friend, but I was reading his stuff long before he was a friend. I have paid him a lot to help me get paid a lot. He’s the real deal and has the longevity as a copywriter to prove it. I’ve personally quarterbacked over five seven-figure promotions based on his model, so I am a direct recipient of his work.”
Ed Rush, CEO, EdRush.com
“Very few people can match Michel’s knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. And almost none can have all those things plus the level of integrity he brings to the table. I trust Michel implicitly; I would hire him without hesitation, and I recommend him unreservedly.”
Ray Edwards, SEO, RayEdwards.com
“If you’re ready to take your business to higher levels and sustain continuous growth and improvement, then you must work with Michel! Not only does he share high-value content, but he has the unique ability to connect on a level that instantly changes people’s lives! So do yourself a favor and work with Michel today! You’ll be so grateful you did!”
James Malinchak, CEO, BigMoneySpeaker.com
“I launched my website with a small list of 1,788 subscribers and was able to earn $31,523.97 within the first 24 hours. It was converting at such a high rate you wouldn’t even believe me if I told you. It then went up again and brought in over $1,800 in sales within the next 24 hours.”
David Mizrachi, CEO, TheEmailExperience.com
“I have worked with Michael since 1998 and I can vouch that his copywriting services have increased my business and sales by over $4,000,000 in the course of our relationship. Michel is my “secret weapon” whenever I need copywriting that pulls results and I can wholeheartedly recommend him to anyone (except my competitors!).”
Simon Grabowski, CEO, GetResponse.com
“A huge thank you for doing such a masterful job with Traffic Secrets! You are the author of the biggest launch web letter promoting the fastest-selling ‘how-to’ course in the history of the web, grossing $1,080,496.37 in sales in less than 18 hours of its worldwide release!”
John Reese, CEO, Geru.com
“In the arena of marketing coaches and mentors, Michel Fortin is in a class by himself. Michel’s generosity with both his time and talents are truly remarkable. I am very grateful to learn from him. His insight has helped my company to become a preferred partner providing paid search marketing for some of the largest, most reputable direct marketers in the country.”
Dave Martin, CEO, eSmart Marketing, Inc.
What I Write
The Most Overlooked Growth Driver in SEO: Branding
You can rank in today’s AI-driven search results. But SEO now requires a strategic focus on branding if you want to gain any traction. And this consists of three pillars: Awareness, Authority, and Affinity.
Improve Semantic SEO With These 10 Disambiguation Tips
Keywords are ambiguous. They mean different things to different people. But improving the clarity of your content will help search engines understand how relevant it is to a query. Here are 10 tips.
Semantic SEO: How to Drive More Meaningful Traffic
Semantic search has been around for a decade but it’s still unknown, as well as SEO based on it. Semantic SEO boils down to improving what your content is about and how it’s aligned with your audience’s search intent.
Grow Your Visibility With User-First SEO: A Modern Approach
Keyword-first SEO appeals to search engines then users. But it forces compromises. User-first SEO naturally appeals to both as search engines have evolved to meet the same objective you have: to help your users.
Grow Your Visibility By Focusing Less on Google’s Algorithms
Traditional SEO focuses on optimizing for search engines but ends up hurting both rankings and users. A user-first SEO approach focuses on a user’s pain points instead, and you’ll satisfy their searches more effectively.
