Diagnosis Before Prescription

A fractional engagement provides you with high-level executive leadership without the full-time cost. I integrate directly into your leadership team, typically for 3-12 months, to diagnose the leaks in your organic demand generation, build scalable systems, and mentor your existing marketing or sales talent. We set clear KPIs upfront, ensuring every hour is focused on high-impact strategic execution.

The first 30 days are diagnostic. I audit your content architecture and distribution system, map the friction points, and identify where growth is leaking. Days 30 to 60 focus on structural repairs. That means conversion bottlenecks, data gaps, alignment between teams. By day 90, most clients have a functioning growth roadmap and measurable early signals: better lead quality, faster pipeline velocity, and a clearer picture of what comes next.

Yes, and often that is the ideal setup. My role is to give your team the strategic direction and frameworks they are missing, not to replace them. If there are gaps in specific capabilities, I can help you hire the right people or bring in trusted specialists from my network. The goal is always to leave your team stronger than I found it.

A fractional CMO (Chief Marketing Officer) focuses on brand, visibility, and lead generation. A fractional CSO (Chief Strategy Officer) takes the 30,000-foot view, aligning product, marketing, and sales around a long-term growth architecture. And a fractional CGO (Chief Growth Officer) owns the three generative functions across all of them: demand generation, lead generation, and revenue generation. As a fractional executive who operates across all three roles, I bridge these silos so your strategy, marketing, customer success, and revenue systems work as one engine, not separate departments.

Growth has three engines: demand generation, lead generation, and revenue generation. These have been my three primary goals in my last two senior growth roles. Demand creates market interest. Lead generation converts that interest into qualified prospects, and revenue generation closes and expands the relationship over time. Most companies are good at one and weak in the others, which creates the leak I'm hired to fix. As a fractional executive, I work across all three engines or operate one layer above to align them. When I step in, I diagnose which engine is broken first. Then I architect the system that connects all three. The work isn't about doing more marketing or more sales. It's about removing the friction between them.

It depends on the scope and what the diagnosis reveals. Productized engagements range from $5,000 to $25,000 or more. Based on what is scoped after the initial discovery call, the fee includes audits, growth assessments, and strategy intensives. Ongoing fractional executive retainers are scoped based on the depth of involvement your situation requires once a project is assessed or completed. I do not publish fixed rates because the right engagement structure should follow the problem, not the other way around.

I work best with growth-stage companies, mid-market businesses, and expert-led firms that have product-market fit but are hitting a ceiling. Typically that means you have revenue coming in, a team in place, and a growth problem you cannot solve from the inside. If you are pre-revenue or very early stage, I am probably not the right fit yet. If you are scaling and the systems are not keeping up, that is exactly the situation I am built for. An initial free discovery call will determine if there's a fit.

Fill out the form above or email me directly at contact@michelfortin.com. I respond within 24 hours. The first call is a 30-minute discovery session. No pitch, no pressure. We look at where you are, what is stalling growth, and whether there is a genuine fit. If there is, we define a scope of work from there.