Google’s EAT 1.0 was the four signals the algorithm could measure: Experience, Expertise, Authoritativeness, Trustworthiness. The problem in 2026 is that AI passes the surface test. EAT 2.0 stacks the human layer the framework was never asked to measure. Empathy, Authenticity, Transparency. These three are what authority now compounds on, and they are the move AI cannot imitate.
Most “revenue architecture” sold today is plumbing, such as pipeline mechanics, attribution, dashboards. But the real architecture is upstream, where positioning lives.
Most repositioning fails because the diagnosis was partial. Here is the three-lens method I run as a fractional CMO (Chief Marketing Officer) before I reposition a market.
Most consultants start with solutions. The best fractional executives start by reading the business through three diagnostic lenses before they prescribe anything.
The way a consultant prices their work reveals how they think about value, risk, and results. Here’s what each model means for the buyer and which one produces the best outcomes.
Power Positioning is a framework built on four pillars: Focus, Aim, Multiply, and Engage. Here’s how the FAME framework works and why it matters more than ever in an AI-driven market.
Partner with a senior fractional executive to fix broken marketing systems and architect a scalable revenue engine for your growth-stage brand.
Fractional executive services, including senior CMO, CRO, CSO, and CGO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken marketing and revenue systems.
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