Power Positioning isn’t a marketing tactic. It’s the strategic framework I’ve built over 35 years and $3B+ in revenue to help growth-stage firms stop competing on price and start owning a category. Here’s the full framework.
Tag: Power Positioning
The Diagnostic Skill That Separates Strategic Hires from Expensive Ones
Most consultants start with solutions. The best fractional executives start by reading the business through three diagnostic lenses before they prescribe anything.
Which Pricing Model Is Best: Input, Output, or Outcome-Based?
The way a consultant prices their work reveals how they think about value, risk, and results. Here’s what each model means for the buyer and which one produces the best outcomes.
Power Positioning: The FAME Framework Explained (Focus, Aim, Multiply, Engage)
Power Positioning is a framework built on four pillars: Focus, Aim, Multiply, and Engage. Here’s how the FAME framework works and why it matters more than ever in an AI-driven market.