Flat organic numbers tempt teams to do more of everything. More content, more links, a new agency. Here’s how I find the one constraint behind a stall before anyone spends another dollar on the wrong fix.
Tag: Power Positioning
The PULSE Diagnostic and the Five Lenses Behind It
One framework will lie to you with total confidence. PULSE is the five-lens read I run before I touch a stalled business, rebuilt for the age of AI search.
How I Get Professional Services Firms Cited by AI Search
When a buyer asks ChatGPT who to hire, the answer names a few firms and skips the rest. Here’s how I help consultancies and other expert-led firms become one of the names AI search cites.
How I Brief AI With the CASE Framework
Most AI output sounds generic because the brief was generic. CASE is the four-part brief I use so AI works from my frameworks, my standards, and my voice instead of the average.
How I Run an AI Visibility Audit
Article Summary An AI visibility audit measures whether AI assistants name a firm when buyers ask for help, which sources they cite to justify it,…
How I Build Brand Memory So AI Recommends Me
Wikidata had five Michel Fortins before I added mine. An actor, a mathematician, a politician, an archeologist, a dentist. AI can’t recommend a name it can’t place. Here’s how I fixed that, and what it taught me about brand memory.
How The Triple-P Model Measures Visibility That Drives Revenue
Rankings can look healthy while pipeline drifts. The Triple-P Model reads visibility in three layers, Presence, Prominence, and Performance, and the AI era just changed the units to claims, coverage, and demand.
Power Positioning and What It Really Means to Own a Place in Your Market
Power Positioning isn’t a marketing tactic. It’s the strategic framework I’ve built over 35 years and $3B+ in revenue to help growth-stage firms stop competing on price and start owning a category. Here’s the full framework.
How I Structure Content So AI Cites It
AI answers now settle most searches before a click happens. The visitors who still arrive are worth more, not less. SOME is the four-move framework I teach to become the source AI cites.