UPWORDS started as a copywriting technique in 1998. Today I use it to write content buyers can picture and AI can quote, because the words that help people understand you help machines cite you.
Tag: Power Positioning
Case Studies From 35 Years of Growth Work
The numbers belong to the engagements that produced them. Here’s what I found in each one, what I changed, and the frameworks that carried the work, from AI visibility to agency restructures.
Why AI Finds You Only After Buyers Know Your Name
When I asked ChatGPT about my own method, it named me. When I asked the same buyer question without my method’s name, it named four other people. Here’s what that gap taught me.
How I Diagnose Why Organic Growth Stalled
Flat organic numbers tempt teams to do more of everything. More content, more links, a new agency. Here’s how I find the one constraint behind a stall before anyone spends another dollar on the wrong fix.
The PULSE Diagnostic and the Five Lenses Behind It
One framework will lie to you with total confidence. PULSE is the five-lens read I run before I touch a stalled business, rebuilt for the age of AI search.
How I Get Professional Services Firms Cited by AI Search
When a buyer asks ChatGPT who to hire, the answer names a few firms and skips the rest. Here’s how I help consultancies and other expert-led firms become one of the names AI search cites.
How I Brief AI With the CASE Framework
Most AI output sounds generic because the brief was generic. CASE is the four-part brief I use so AI works from my frameworks, my standards, and my voice instead of the average.
How I Run an AI Visibility Audit
Article Summary An AI visibility audit measures whether AI assistants name a firm when buyers ask for help, which sources they cite to justify it,…
How I Build Brand Memory So AI Recommends Me
Wikidata had five Michel Fortins before I added mine. An actor, a mathematician, a politician, an archeologist, a dentist. AI can’t recommend a name it can’t place. Here’s how I fixed that, and what it taught me about brand memory.