Most fractional CMO searches focus on credentials and references. The better filter is strategic fluency. Here’s a practical framework for evaluating whether a fractional CMO can actually solve your growth problem.
Tag: Fractional CMO
Why Most Companies Are Targeting the Wrong People (And How I Fix It)
When a strong offer underperforms, the culprit is usually the audience, not the price, message, or funnel. Effective targeting answers two distinct questions in order: Fit (who the buyer actually is) and Placement (where they can be reached). The Bullseye Method maps Placement as three concentric rings around the same ideal buyer. In 2026 the scarce resource is attention, not budget, and in enterprise the buyer often splits across three roles that sit in different rings. Get both reads right, in that order, and the downstream metrics fall into line.
How a Fractional CMO Turns Marketing From a Cost Center Into a Growth Engine
Most companies that think they need more marketing actually need better marketing leadership. Here’s what a fractional CMO does about it, and why the AI-fluent, multi-discipline version matters more than ever.