Most companies that think they need more marketing actually need better marketing leadership. Here’s what a fractional CMO does about it, and why the AI-fluent, multi-discipline version matters more than ever.
Tag: Fractional CMO
Power Positioning and What It Really Means to Own a Place in Your Market
Power Positioning isn’t a marketing tactic. It’s the strategic framework I’ve built over 35 years and $3B+ in revenue to help growth-stage firms stop competing on price and start owning a category. Here’s the full framework.
How I Test a Firm’s Positioning in Two Minutes (With AI)
Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.
Why Positioning Is an Operating System (Not a Tagline)
Michel Fortin argues positioning isn’t a tagline but a company-wide operating decision — which buyer you’re built to close, what proof you can defend — that marketing, sales, product, and hiring all inherit. His FAME pillars operationalize it.
The IDEAL Framework for Audits That Actually Change Outcomes
Most audits produce reports. The IDEAL framework produces clarity. Here’s the five-step diagnostic loop I use to run growth audits and revenue architecture diagnostics, and how AI amplifies every stage.
Why My First Two Months Look Nothing Like a 100-Day Accelerator
The first two months of an engagement with me look quiet from the outside. I do not launch a campaign in week one. I do not hand you a framework in week two. I spend the first eight to nine weeks diagnosing your revenue system before I recommend a single tactic. If that sounds slower than what the accelerator-sellers promise, it is. Here is why the quiet is the point.
What a Revenue Architect Actually Does
The Revenue Architect title is showing up in more LinkedIn profiles this year than the last five combined. Some operators are doing the work. Most are not. Here is what a Revenue Architect actually does, how the role sits alongside a CMO, CRO, and Head of Growth, and how to tell the two apart when you are hiring.
Why Consulting Firms Need a Different Kind of Fractional CMO
Consulting firms grow through authority, not demand generation. Most fractional CMO playbooks are built for product companies and miss what actually holds a consulting firm back. Here is what the work looks like when it is done properly, why the standard playbook fails, and when the fit is right.
What a Fractional Executive Actually Does, and When You Need One
A fractional executive is a senior leader who owns one part of your revenue system part-time, on retainer, and stays accountable for the outcome. Most companies hire the title they think they need (a CMO, a CRO, a CSO, a CGO) when the real seam that is broken sits somewhere else in the system. The role you need is an output of the diagnosis, not the input. Hire the seat after you find the leak, not before. The work I do first with every company is the diagnosis, and the seat we land on is often not the one they called about.