The numbers belong to the engagements that produced them. Here’s what I found in each one, what I changed, and the frameworks that carried the work, from AI visibility to agency restructures.
Tag: Expert-Led Firms
The AI Shortlist Study
When buyers ask AI to recommend a consultant, who gets named? I ran 468 answers across five AI engines to find out. The big names win in strategy, and the firms that break through publish the pages AI cites.
Why AI Finds You Only After Buyers Know Your Name
When I asked ChatGPT about my own method, it named me. When I asked the same buyer question without my method’s name, it named four other people. Here’s what that gap taught me.
Why Expert-Led Firms Need a Different Kind of Fractional CMO
Consulting firms grow through authority, not demand generation. Most fractional CMO playbooks are built for product companies and miss what actually holds a consulting firm back. Here is what the work looks like when it is done properly, why the standard playbook fails, and when the fit is right.
Consulting Pricing Models and What Each One Signals
I used to price by the hour, and the timesheet ran every client relationship. Here’s how the three consulting pricing models compare, what each signals, and why the package is the position.