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Tag: AI Visibility

Six AI-generated homepage summaries on a dark monitor, five identical in grey and one glowing distinct, illustrating the two-minute AI positioning test

How I Test a Firm’s Positioning in Two Minutes (With AI)

2026-08-16 by Michel Fortin

Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.

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Three pillars of brand growth — Awareness, Authority, and Affinity — representing the most overlooked growth driver in business

The Growth Driver Most Companies Overlook (And the Three Pillars Behind It)

2026-02-28 by Michel Fortin

Most growth strategies focus on tactics. But the businesses that grow fastest invest in brand first. Three pillars, Awareness, Authority, and Affinity, create the compounding effect that turns expertise into market leadership.

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Drive Your Growth

Fix broken organic marketing systems and architect a durable, scalable exposure engine for your personal brand and/or growth-stage firm.

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Fractional executive services, including senior CMO, CGO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken organic marketing systems.

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The Gauge (Diagnostic Investigation)The Session (1:1 Strategy Call)The Anchor (Authority Development)The Vector (Visibility Amplification)Fractional Leadership Services

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