Wikidata had five Michel Fortins before I added mine. An actor, a mathematician, a politician, an archeologist, a dentist. AI can’t recommend a name it can’t place. Here’s how I fixed that, and what it taught me about brand memory.
Tag: AI Visibility
How The Triple-P Model Measures Visibility That Drives Revenue
Rankings can look healthy while pipeline drifts. The Triple-P Model reads visibility in three layers, Presence, Prominence, and Performance, and the AI era just changed the units to claims, coverage, and demand.
How I Structure Content So AI Cites It
AI answers now settle most searches before a click happens. The visitors who still arrive are worth more, not less. SOME is the four-move framework I teach to become the source AI cites.
How I Test a Firm’s Positioning in Two Minutes (With AI)
Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.
The Growth Driver Most Companies Overlook (And the Three Pillars Behind It)
Most growth strategies focus on tactics. But the businesses that grow fastest invest in brand first. Three pillars, Awareness, Authority, and Affinity, create the compounding effect that turns expertise into market leadership.