AI answers now settle most searches before a click happens. The visitors who still arrive are worth more, not less. SOME is the four-move framework I teach to become the source AI cites.
Tag: AI Visibility
How I Test a Firm’s Positioning in Two Minutes (With AI)
Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.
The Growth Driver Most Companies Overlook (And the Three Pillars Behind It)
Most growth strategies focus on tactics. But the businesses that grow fastest invest in brand first. Three pillars, Awareness, Authority, and Affinity, create the compounding effect that turns expertise into market leadership.