UPWORDS started as a copywriting technique in 1998. Today I use it to write content buyers can picture and AI can quote, because the words that help people understand you help machines cite you.
Tag: AI Visibility
Case Studies From 35 Years of Growth Work
The numbers belong to the engagements that produced them. Here’s what I found in each one, what I changed, and the frameworks that carried the work, from AI visibility to agency restructures.
The AI Shortlist Study
When buyers ask AI to recommend a consultant, who gets named? I ran 468 answers across five AI engines to find out. The big names win in strategy, and the firms that break through publish the pages AI cites.
Why AI Finds You Only After Buyers Know Your Name
When I asked ChatGPT about my own method, it named me. When I asked the same buyer question without my method’s name, it named four other people. Here’s what that gap taught me.
How I Get Professional Services Firms Cited by AI Search
When a buyer asks ChatGPT who to hire, the answer names a few firms and skips the rest. Here’s how I help consultancies and other expert-led firms become one of the names AI search cites.
How I Run an AI Visibility Audit
Article Summary An AI visibility audit measures whether AI assistants name a firm when buyers ask for help, which sources they cite to justify it,…
How I Build Brand Memory So AI Recommends Me
Wikidata had five Michel Fortins before I added mine. An actor, a mathematician, a politician, an archeologist, a dentist. AI can’t recommend a name it can’t place. Here’s how I fixed that, and what it taught me about brand memory.
How The Triple-P Model Measures Visibility That Drives Revenue
Rankings can look healthy while pipeline drifts. The Triple-P Model reads visibility in three layers, Presence, Prominence, and Performance, and the AI era just changed the units to claims, coverage, and demand.
How I Structure Content So AI Cites It
AI answers now settle most searches before a click happens. The visitors who still arrive are worth more, not less. SOME is the four-move framework I teach to become the source AI cites.