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Tag: Offer Design

Executive presenting a standard offer versus guaranteed offer comparison to a leadership team during a revenue strategy session

Why a Strong Guarantee Is a Revenue Strategy, Not a Refund Policy

2026-03-08 by Michel Fortin

How a company treats its guarantee reveals more about its growth maturity than most leaders realize. The strongest companies don’t minimize risk. They absorb it.

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Three ways to price consulting work: input-based, output-based, or outcomes-based.

Consulting Pricing Models and What Each One Signals

2026-02-28 by Michel Fortin

I used to price by the hour, and the timesheet ran every client relationship. Here’s how the three consulting pricing models compare, what each signals, and why the package is the position.

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Drive Your Growth

Fix broken organic marketing systems and architect a durable, scalable exposure engine for your personal brand and/or growth-stage firm.

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Fractional executive services, including senior CMO, CGO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken organic marketing systems.

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The Gauge (Diagnostic Investigation)The Session (1:1 Strategy Call)The Anchor (Authority Development)The Vector (Visibility Amplification)Fractional Leadership Services

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  • Ottawa, Ontario (Canada)
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