Most marketing hires don’t fail because of the person. They fail because of the role definition, the missing architecture, or the altitude mismatch. Here’s how to avoid the same mistake twice.
Tag: Growth Architecture
How to Evaluate a Fractional CMO Before You Hire One
Most fractional CMO searches focus on credentials and references. The better filter is strategic fluency. Here’s a practical framework for evaluating whether a fractional CMO can actually solve your growth problem.
What Boards Get Wrong About Growth Strategy
Most boards treat growth as a marketing problem or a sales problem. It’s neither. Here’s what I’ve seen go wrong at the board level and how the best companies fix it.