Wooden card-catalog drawer with three blank index cards raised above the rest, beside a brass magnifying glass on a dark desk lit by lamp light and a purple glow.

The AI Shortlist Study

When buyers ask AI to recommend a consultant, who gets named? I ran 468 answers across five AI engines to find out. The big names win in strategy, and the firms that break through publish the pages AI cites.

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Vintage brass gauge with its needle resting flat beside a printed growth chart that levels off, a magnifying glass over the plateau, on a dark walnut desk

How I Diagnose Why Organic Growth Stalled

Flat organic numbers tempt teams to do more of everything. More content, more links, a new agency. Here’s how I find the one constraint behind a stall before anyone spends another dollar on the wrong fix.

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Four doors along a dark office corridor, with the nearest door open and cyan light spilling out, representing the Four Doors to AI citation checked in an AI visibility audit

How I Run an AI Visibility Audit

Article Summary An AI visibility audit measures whether AI assistants name a firm when buyers ask for help, which sources they cite to justify it,…

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Six identical brass keys in a row on a walnut desk, five in shadow and one lit by a warm lamp, illustrating how brand memory helps AI tell one Michel Fortin apart from five others.

How I Build Brand Memory So AI Recommends Me

Wikidata had five Michel Fortins before I added mine. An actor, a mathematician, a politician, an archeologist, a dentist. AI can’t recommend a name it can’t place. Here’s how I fixed that, and what it taught me about brand memory.

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An AI answer window drawing from a network of source nodes, one node glowing cyan while the rest fade grey, illustrating how AI citations select specific sources

How I Structure Content So AI Cites It

AI answers now settle most searches before a click happens. The visitors who still arrive are worth more, not less. SOME is the four-move framework I teach to become the source AI cites.

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