Most companies use AI as a content factory. Expert-led businesses need something different: AI that amplifies their actual expertise instead of replacing it with generic output.
Category: Marketing Strategy
Articles on marketing strategy from Michel Fortin. Positioning, messaging, demand, and the systems that turn expertise into revenue.
How Organic Visibility Compounds Into Revenue
Rankings don’t equal revenue. Here’s how I approach organic visibility as a strategic growth lever, not a technical checklist, and why that distinction changes everything.