Power Positioning is a framework built on four pillars: Focus, Aim, Multiply, and Engage. Here’s how the FAME framework works and why it matters more than ever in an AI-driven market.
Category: Marketing Strategy
How a Fractional CMO Turns Marketing From a Cost Center Into a Growth Engine
Most companies that think they need more marketing actually need better marketing leadership. Here’s what a fractional CMO does about it, and why the AI-fluent, multi-discipline version matters more than ever.
Why Expert-Led Companies Need AI to Amplify Their Marketing (Not Replace It)
Most companies use AI as a content factory. Expert-led businesses need something different: AI that amplifies their actual expertise instead of replacing it with generic output.
How Organic Visibility Compounds Into Revenue
Rankings don’t equal revenue. Here’s how I approach organic visibility as a strategic growth lever, not a technical checklist, and why that distinction changes everything.