Michel Fortin argues positioning isn’t a tagline but a company-wide operating decision — which buyer you’re built to close, what proof you can defend — that marketing, sales, product, and hiring all inherit. His FAME pillars operationalize it.
Category: Business Architecture
Six Signs You Need a Revenue Architect, Not Just a CMO
Most growth-stage firms hire the wrong seat first. The CMO, the CRO, the growth agency, none of them fix a problem that lives upstream of all three. Here are the six signs I see when the constraint is architectural, and what to do about it.
What a Revenue Architect Actually Does
The Revenue Architect title is showing up in more LinkedIn profiles this year than the last five combined. Some operators are doing the work. Most are not. Here is what a Revenue Architect actually does, how the role sits alongside a CMO, CRO, and Head of Growth, and how to tell the two apart when you are hiring.
Which Pricing Model Is Best? Input, Output, or Outcome-Based
The way a consultant prices their work reveals how they think about value, risk, and results. Here’s what each model means for the buyer and which one produces the best outcomes.
Why Your Growth Problem Is an Architecture Problem (And How to Fix It)
Revenue architecture connects marketing, sales, and customer success into one compounding growth engine. Learn how strategic diagnosis and system redesign produce predictable, scalable revenue.