Michel Fortin argues positioning isn’t a tagline. It’s a company-wide operating decision (which buyer you’re built to close, what proof you can defend) that marketing, sales, product, and hiring all inherit. His FAME pillars operationalize it.
Category: Business Architecture
Articles on business architecture. How marketing, sales, and retention work as one revenue system, and where growth actually leaks.
Which Pricing Model Is Best? Input, Output, or Outcome-Based
The way a consultant prices their work reveals how they think about value, risk, and results. Here’s what each model means for the buyer and which one produces the best outcomes.