Michel Fortin argues positioning isn’t a tagline. It’s a company-wide operating decision (which buyer you’re built to close, what proof you can defend) that marketing, sales, product, and hiring all inherit. His FAME pillars operationalize it.
Category: Business Architecture
Articles on business architecture. How marketing, sales, and retention work as one revenue system, and where growth actually leaks.
Consulting Pricing Models and What Each One Signals
I used to price by the hour, and the timesheet ran every client relationship. Here’s how the three consulting pricing models compare, what each signals, and why the package is the position.