Michel Fortin
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Tag: Trust Signals

A fan of handwritten letters and wax-sealed envelopes lit by a brass desk lamp, with a blank brass nameplate in the background.

Why AI Finds You Only After Buyers Know Your Name

2026-10-14 by Michel Fortin

When I asked ChatGPT about my own method, it named me. When I asked the same buyer question without my method’s name, it named four other people. Here’s what that gap taught me.

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A surgeon in full surgical scrubs and gloves uses forceps to operate on a stack of documents on an operating table, under bright surgical lights, representing the process of extracting doubt from marketing communications.

The Proof Framework I Use to Remove Doubt and Drive Revenue

2026-03-07 by Michel Fortin

Doubt kills more deals than weak offers. FORCEPS is a seven-category proof framework that systematically removes skepticism from every stage of the buyer’s journey.

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Drive Your Growth

Fix broken organic marketing systems and architect a durable, scalable exposure engine for your personal brand and/or growth-stage firm.

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Fractional executive services, including senior CMO, CGO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken organic marketing systems.

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Services

The Gauge (Diagnostic Investigation)The Session (1:1 Strategy Call)The Anchor (Authority Development)The Vector (Visibility Amplification)Fractional Leadership Services

Contact

  • Ottawa, Ontario (Canada)
  • +1 (613) 255-5274
  • [email protected]

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