Most AI output sounds generic because the brief was generic. CASE is the four-part brief I use so AI works from my frameworks, my standards, and my voice instead of the average.
Tag: Prompt Engineering
Why Some Experts Compound With AI While Others Just Get Faster
There are two ways to use AI in an expert-led practice. One gives you speed. The other gives you leverage. The AI Amplifier model uses the 4S framework (Search, Sell, Serve, Sustain) and the CASE prompt discipline to compound an executive or founder’s positioning instead of diluting it. Speed runs out. Leverage compounds.
