UPWORDS started as a copywriting technique in 1998. Today I use it to write content buyers can picture and AI can quote, because the words that help people understand you help machines cite you.
Tag: Marketing Frameworks
Power Positioning and What It Really Means to Own a Place in Your Market
Power Positioning isn’t a marketing tactic. It’s the strategic framework I’ve built over 35 years and $3B+ in revenue to help growth-stage firms stop competing on price and start owning a category. Here’s the full framework.