The playbooks that drove growth for the past decade have quietly stopped producing results. Here are the three I see failing most often and what’s replacing them.
Tag: Market Positioning
How I Read a Market Before I Make a Move
Competitive intelligence isn’t a research task you hand off. It’s one of the most direct inputs into positioning decisions. Here’s the framework I use to read a competitive landscape before making any strategic recommendation.
Why a Fractional Chief Strategy Officer Is the Missing Hire You Actually Need
Most companies that plateau don’t have a marketing problem or a sales problem. They have a strategy problem. Here’s what a fractional CSO does about it.