Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.
Tag: FAME
Why Positioning Is an Operating System (Not a Tagline)
Michel Fortin argues positioning isn’t a tagline but a company-wide operating decision — which buyer you’re built to close, what proof you can defend — that marketing, sales, product, and hiring all inherit. His FAME pillars operationalize it.
What a Revenue Architect Actually Does
The Revenue Architect title is showing up in more LinkedIn profiles this year than the last five combined. Some operators are doing the work. Most are not. Here is what a Revenue Architect actually does, how the role sits alongside a CMO, CRO, and Head of Growth, and how to tell the two apart when you are hiring.