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Tag: Diagnostic Strategy

A brass magnifying glass resting on aged handwritten letters and documents on a wooden desk, with a vintage alarm clock in the background

The IDEAL Framework for Audits That Actually Change Outcomes

2026-05-06 by Michel Fortin

Most audits produce reports. The IDEAL framework produces clarity. Here’s the five-step diagnostic loop I use to run growth audits and revenue architecture diagnostics — and how AI amplifies every stage.

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Stethoscope resting on a business strategy and organizational chart, symbolizing the diagnostic approach to strategic executive hiring

The Diagnostic Skill That Separates Strategic Hires from Expensive Ones

2026-03-10 by Michel Fortin

Most consultants start with solutions. The best fractional executives start by reading the business through three diagnostic lenses before they prescribe anything.

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Accelerate Your Revenue Growth

Partner with a senior fractional executive to fix broken marketing systems and architect a scalable revenue engine for your growth-stage brand.

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Fractional executive services, including senior CMO, CRO, CSO, and CGO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken marketing and revenue systems.

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