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Tag: Diagnostic Strategy

A brass magnifying glass resting on aged handwritten letters and documents on a wooden desk, with a vintage alarm clock in the background

The IDEAL Framework for Audits That Actually Change Outcomes

2026-08-04 by Michel Fortin

Most audits produce reports. The IDEAL framework produces clarity. Here’s the five-step diagnostic loop I use to run growth audits and positioning diagnostics, and how AI amplifies every stage.

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Stethoscope resting on a business strategy and organizational chart, symbolizing the diagnostic approach to strategic executive hiring

The Diagnostic Skill That Separates Strategic Hires from Expensive Ones

2026-03-10 by Michel Fortin

Most consultants start with solutions. The best fractional executives start by reading the business through five diagnostic lenses before they prescribe anything.

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Drive Your Growth

Fix broken organic marketing systems and architect a durable, scalable exposure engine for your personal brand and/or growth-stage firm.

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Fractional executive services, including senior CMO, CGO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken organic marketing systems.

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  • Ottawa, Ontario (Canada)
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