Six identical brass keys in a row on a walnut desk, five in shadow and one lit by a warm lamp, illustrating how brand memory helps AI tell one Michel Fortin apart from five others.

How I Build Brand Memory So AI Recommends Me

Wikidata had five Michel Fortins before I added mine. An actor, a mathematician, a politician, an archeologist, a dentist. AI can’t recommend a name it can’t place. Here’s how I fixed that, and what it taught me about brand memory.

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