When a buyer asks ChatGPT who to hire, the answer names a few firms and skips the rest. Here’s how I help consultancies and other expert-led firms become one of the names AI search cites.
Tag: AI marketing
How I Structure Content So AI Cites It
AI answers now settle most searches before a click happens. The visitors who still arrive are worth more, not less. SOME is the four-move framework I teach to become the source AI cites.
How I Test a Firm’s Positioning in Two Minutes (With AI)
Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.
Why the Smallest Flaw Sets the Ceiling on Your Brand
The smallest visible flaw sets the ceiling on how buyers judge everything else about your brand. This is the ketchup principle, the psychology underneath it, and how to make it work for you instead of against you.
Why AI Search Stopped Rewarding the Content That Used to Win Google
The shift to AI search did not invent a new set of content rules. It enforced the rules Google has been trying to enforce for the better part of a decade. The expert content that wins AI citation in 2026 is the content that should have been winning Google rankings since the Helpful Content Update in 2022. The operators who built to the principle rather than to the algorithm have a four-year head start. The operators who optimized against the algorithm are rebuilding for the third time.
How EAT 2.0 Builds Authority That AI Cannot Flatten
Google’s EAT 1.0 was the four signals the algorithm could measure: Experience, Expertise, Authoritativeness, Trustworthiness. The problem in 2026 is that AI passes the surface test. EAT 2.0 stacks the human layer the framework was never asked to measure. Empathy, Authenticity, Transparency. These three are what authority now compounds on, and they are the move AI cannot imitate.
Why Most Growth Fixes Are Just Plumbing
Most growth fixes sold today are plumbing. Pipelines, attribution, dashboards. Here’s why the leverage sits upstream, in the position that decides whether anyone enters your funnel, and why AI makes it matter more.
Why Expert-Led Companies Need AI to Amplify Their Marketing (Not Replace It)
Most companies use AI as a content factory. Expert-led businesses need something different: AI that amplifies their actual expertise instead of replacing it with generic output.