Most AI output sounds generic because the brief was generic. CASE is the four-part brief I use so AI works from my frameworks, my standards, and my voice instead of the average.
Tag: AI-Amplified Marketing
The IDEAL Framework for Audits That Actually Change Outcomes
Most audits produce reports. The IDEAL framework produces clarity. Here’s the five-step diagnostic loop I use to run growth audits and positioning diagnostics, and how AI amplifies every stage.