Paste your homepage into an AI tool and ask for a three-sentence summary. Do the same for five competitors. If the six summaries are interchangeable, you have a description, not a position. Here’s the fix.
Category: Positioning Strategy
Positioning strategy articles. Power Positioning, differentiation, category ownership, and how firms become first in mind.
Why Most Growth Fixes Are Just Plumbing
Most growth fixes sold today are plumbing. Pipelines, attribution, dashboards. Here’s why the leverage sits upstream, in the position that decides whether anyone enters your funnel, and why AI makes it matter more.