The Michel Fortin Blog

The other day, one of my coaching students emailed me about his dilemma — something that’s all too common in our business.

“Too many times,” he said, “I’ve known what I needed to do, and I always end up waiting weeks on end to do it.” He asked, “How do you cope with procrastination?”

Procrastination is indubitably the copywriter’s most stifling problem. Since our job is fraught with deadlines, procrastination can be one of the costliest problems in the copywriting business. It can murder your reputation…

… And your career!

So, how do you cope with procrastination? Even better, how do you overcome it? Here are six tips I use, which helps me to get more done faster.

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Ah, yes. The new year is right around the corner. I’m no futurist by any stretch, but I do observe and notice trends. And I love talking about how these trends are going to shape the business world.

So in keeping with that famed tradition on MichelFortin.com since I wrote The Death of The Salesletter, here are some of my predictions based on simple observations.

1. Mobile Commerce is Going to Explode

Yeah, sure. You’ve heard it before. “Mobile is going to be big.” That’s old news. It’s already massive. But that’s not what I’m talking about.

It’s the business of mobile.

That is, building businesses for, marketing on, and conducting commerce through mobile markets will explode. I believe mobile marketing will become a greater industry for small to medium-sized businesses. Even taking over Internet marketing.

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A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy.

In other words, a pen name.

That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character enjoying the benefits of your offer?

Using an alias in business is a common practice. However, if you’re considering using an alias or already are using an alias, there are a few things to know to keep your head above water with the law.

I’m not a lawyer so this is not legal advice. But with my years of research and experience in writing copy, I know enough to say this…

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