When I’m asked, “How can I make more money, especially in tough economic times?” You’ll be surprised that the best answer is not in finding new customers.
It’s in uncovering the gold in your own backyard, so to speak. It’s in creating repeat sales, increasing referral sales, and, most importantly, keeping existing sales.
Like it or not, all of those three rely on and inexorably revolve around one specific area of your business. And that’s good customer service.
Now, you might think that you provide customer service right now. But I can bet you dollars to donuts you’re not. You’re lying to yourself if you think that simply answering questions is enough. That’s not serving customers. That’s just informing them.
Whether you own a business, sell products, or provide services, or simply deal with customers either directly or indirectly and for whatever reason, one of the most important and often ignored areas in your business is your customers.
How do you give good customer service beyond merely answering emails?
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By Michel Fortin in Events
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