When a sales page is not performing to your expectations, what’s the worst thing you can possibly do? Nothing.
By making changes, any changes, you can strengthen your copy and improve your sales — provided you track those changes. In most cases, there are relatively simple steps you can take to improve your results immediately.
The key is always be
Sadly, the vast majority of marketers don’t even test at all. They put up their sales copy or website, and then they do nothing hoping for the best.
But for those who do, the first thing they think of is to test by adding or changing something in their copy. Or they’re confused as to what to test first.
Is it the headline? The image? The close? The price? The color? Actually, none of these. The first thing to test is actually not adding or changing anything at all. It’s to first remove something instead…