Frequently Asked Questions About Working With Michel Fortin

Question 1

How does a fractional engagement work?

Accepted Answer

A fractional engagement provides you with high-level executive leadership without the full-time cost. I integrate directly into your leadership team, typically for 3–12 months, to diagnose revenue leaks, build scalable systems, and mentor your existing marketing or sales talent. We set clear KPIs upfront, ensuring every hour is focused on high-impact strategic execution.

Question 2

How much does a fractional CMO, CRO, or CSO cost?

Accepted Answer

Fractional executive engagements typically range from $5,000 to $15,000 per month, depending on scope, hours, and complexity. Every engagement starts with a diagnostic phase to ensure the work is scoped to what will actually move the needle. A discovery call determines fit and defines the structure of the engagement before any investment is made.

Question 3

What results should I expect in the first 90 days?

Accepted Answer

Within the first 90 days, you can expect a complete audit of your revenue architecture, identification and repair of the highest-priority conversion bottlenecks, a unified data strategy so leadership is making decisions from the same numbers, and measurable improvement in lead quality and pipeline velocity.

Question 4

Do you work with existing marketing teams?

Accepted Answer

Yes. A fractional engagement is designed to empower your existing team, not replace it. I provide strategic direction, mentorship, and frameworks that raise the performance of the people already in place. Where gaps exist, I can help you hire the right specialists or bring in trusted resources to complement your team.

Question 5

What is the difference between a fractional CMO, CRO, and CSO?

Accepted Answer

A fractional CMO focuses on brand, visibility, and lead generation — getting the right people into your funnel. A fractional CRO owns the full revenue lifecycle, from acquisition through retention and expansion. A fractional CSO operates at the 30,000-foot view, aligning product, marketing, and sales around a coherent growth strategy. I operate across all three roles to bridge the silos that most organizations don't even realize exist.

Question 6

How do we get started?

Accepted Answer

The first step is a consultation to assess your current growth stage, identify the highest-leverage opportunities, and define the scope of work. From there, we structure the engagement for maximum ROI before any commitment is made.

What to Expect

30 Focused Minutes

Diagnosis, Not a Pitch

One Clear Next Step

Honest Fit Check

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