Growth isn't accidental. Over three decades of consulting, advising, and leading marketing teams, I've learned that sustainable revenue is rarely the result of a single campaign or a lucky break. It is the product of architecture, a deliberate, engineered system where marketing, sales, and customer success operate as a unified engine.

I built my first website in 1992, before most businesses had ever heard the term "World Wide Web." By 2004, I had orchestrated one of the first online marketing campaigns to generate over $1 million in a single day. That wasn't luck. It was positioning, strategy, and a system designed to convert at scale.

My approach as a fractional executive is rooted in that same philosophy. I don't just "do marketing" or "fix sales." I dismantle the silos that separate them. I look at a firm's entire revenue ecosystem, identify the friction points, and rebuild the infrastructure to support scale both predictably and sustainably.

Having worked across 200+ industries, from early-stage SaaS startups to established expert-led firms, I've seen the same patterns repeat. Founders often mistake activity for progress. They chase the latest tactics (AI automation, viral content, paid acquisition) without first securing the foundation.

My role is to bring the "Boardroom" discipline to the "Builder" energy. I bridge the gap between visionary product development and market reality. By leveraging data-driven insights and AI-amplified strategies, I help leadership teams make decisions that aren't just bold, but calculated and profitable.