From surfing bulletin boards 40 years ago to helping clients with their marketing and digital strategy, here's a look at my journey, what makes me different, and what that means to you.
Who Am I?
When I first started out as a marketing consultant in the early 90s, cosmetic surgeons hired me to write marketing materials for them — from salesletters to half-hour TV infomercials. Eventually, I managed their entire marketing, which included developing websites during the early days of the Internet.
This blossomed into a successful marketing consultancy that evolved to include other doctors and professionals, such as dentists, chiropractors, lawyers, advisors, accountants, consultants, and other Internet marketers.
By the mid-90s, I became the editor of an Internet marketing magazine published by one of the first Internet marketing training companies in the world. I subsequently wrote a few books and created several training programs of my own, one of which grew to 70,000 active members.
Over the course of my career, I've produced thousands of top rankings, written hundreds of profitable marketing pieces, pioneered many game-changing digital marketing strategies, and even broken several industry records.
I also worked within a busy Google Premier Partner digital marketing agency as their Director of Communications. While there, I led a talented, award-winning cross-functional team, and worked with 30+ accounts ranging from small local businesses to enterprise-level multinationals.
Today, I've created a battled-tested framework for successfully attracting ideal clients, building targeted traffic, and turning that traffic into revenue. You can draw from my 30 years of experience to achieve faster results ⏤ without the need to hire a full-time marketing executive.
Why Work With Me?
There are three important reasons. First, I'm a geek who's in love with marketing. It truly excites me when I get to help other professionals grow their businesses with a more productive marketing strategy.
Second, I have a knack for helping clients find their "marketing mojo." I've had the honor and privilege of working with thousands of clients who have successfully used my proven strategies and marketing approaches to build their businesses and grow their profits.
Third and above all, I have a strong understanding of the limitations professionals face with their marketing, such as how to comply with and navigate the rules and codes of ethics from governing bodies.
If you're like my clients, you will attract, win, and retain more ideal clients; be in a position to accelerate growth; even uncover new ideas and hidden profit centers you can exploit for maximum profit.
Something More Personal
One of my favourite memories as a young child 40 years ago was spending most of my free time dialling up bulletin board services. I learned to code and played online role-playing games using a monochrome text-based browser.
Since then, I have been and continue to be deeply fascinated by the Internet and how it’s transforming the way we conduct business. I just love learning how technology can drive demand and grow sales.
I designed my first website in 1992, wrote hundreds of editorials for one of the first Internet marketing companies, and ran one of the most popular discussion forums on the Internet for copywriters.
Throughout my career, I've gained deep experience working with countless software, tools, and strategies, and even developed a few of my own. Today, I continue to expand my knowledge and refine my skills with the same curiosity I had as a child surfing BBSes.
Find out what I'm doing now. When I'm not busy working, I keep myself quite active. Among others, I'm a professional drummer, a murder mystery actor, a competitive powerlifter, a charity spokesperson, and more.
Finally, I'm French-Canadian, perfectly bilingual, and grew up in the small town of Aylmer (now Gatineau), Québec. Today, I live and work in Rockland, Ontario (near Ottawa), with my wife Barbara, our dog Rudy, and our cat Tula.