One of the things I do is spend about 30 minutes a day reading my RSS feed reader -- which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many...
By Michel Fortin in Opinions
The Need For Long Copy and Other Stupid Myths
Recently, Terry Dean wrote an awesome article, entitled "Copy is King and Other Common Lies." The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy...
By Michel Fortin in Opinions
Are Product Launches Peddling For Profits?
After participating in a recent product launch (something I very rarely do), our Platinum Group was discussing the issue and I wanted to share those insights with you. Considering the recent hysteria behind the massive Apple iPad launch, it got...
By Michel Fortin in Opinions
Get in Touch With The Future
An interesting thing is happening lately, and it's giving me a lot of fodder. I wanted to share a few opinions with you. First off, as you know I love predictions and making some of my own. For example, I wrote a controversial white paper several...
The Facebook Fake Friend Fallout
The other day, I removed a friend from my Facebook profile for reasons that will soon become clear to you. He was so incensed, he wrote me a personal message accusing me of being rude and insulting. He even remarked that I'm arrogant, and...
By Michel Fortin in Articles
How to Capture and Captivate Attention
One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...
By Michel Fortin in Opinions
The Real Problem With The Flaw of Attraction
Last night while watching TV, my wife and I had an interesting debate on the whole "The Secret" phenomena. And we came to the very same conclusions. I believe in the law of attraction. I also like the premise behind the book, which is largely...
By Michel Fortin in Opinions
Two Shining Stars in an Age of Darkness
One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires,...
By Michel Fortin in News
Changes, Relaunches, and Extreme Makeovers
A couple of new things to tell you about today. First off, I'm trying a new experiment. I've decided to close and remove comments on this blog. Just to see what happens. Why? Here's the thing... When I post a new blog post, it will be...
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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By Michel Fortin in News
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