A direct response copywriter and marketing consultant for close to 20 years (on the Internet since 1992), Michel Fortin has an uncanny knack for writing persuasively.
He knows how to use words to “grab readers by the eyeballs,” boost response to record rates, and transform floundering businesses into moneymaking machines.
His track record speaks for itself.
In the last few years alone, he was instrumental in selling over a hundred million dollars worth of products and services for a wide variety of clients, stretching hundreds of different and unrelated industries.
Often dubbed as the “Roger Bannister of Online Copy” (Bannister was the runner who broke the four-minute mile barrier), his most notable success is one of his salesletters, which sold a $1.08 million online on the first day.
But that didn’t stop him. Just a few weeks later, another salesletter for a completely different product generated over $1.04 million in three weeks. This feat was repeated several times since, and just the tip of a very large iceberg.
Copywriter, Consultant, Fanatical Tester
Michel’s company, The Success Doctor, Inc., a copywriting and direct response consultancy, can take your marketing and your business to the next level and beyond with clearer, more compelling, and more cash-generating copy that sells.
His proven, battle-tested, scientifically measured conversion strategies can significantly fire up your sales, fatten your bottom-line, and excavate hidden profit goldmines tucked away in your business — regardless of your industry or economy, and regardless if it’s an online, offline, or hybrid business model.
Whether it’s a poorly targeted market, a lackluster offer, or drab copy that either bores or entertains your market at best, Michel and his team can plug costly leaks that are robbing your business blind, and transform it into a profit-pulling powerhouse.
From a Starving Failure…
But Michel Fortin’s highly sought-after copywriting skills did not appear overnight. In fact, they stemmed from a burning desire under circumstances that would have made him, by all accounts, an unlikely candidate for becoming a top-selling copywriter.
Born with a minor physical disability, he was abused by an alcoholic father who did so because he simply could not accept that he “failed.” So to his father, Michel was regarded as a failure and often treated as such.
As a result, Michel lived a secluded childhood in an attempt to avoid his father (and the rest of the world) as much as he could, fighting an overwhelming fear of rejection and mild agoraphobia. (Luckily, his father is now institutionalized with an alcoholism-related mental illness called Korsakov’s Disease.)
One day, a quote from Ralph Waldo Emerson inspired him. Do what you fear and the death of that fear is certain. What better way is there to fight the fear of rejection than a profession in which people get rejected all the time?
So Michel plunged into the world of sales in order to face his fears head-on. But being on strict commissions, his lack of sales and therefore income forced him to file for bankruptcy at the still young age of 21. (One of two times, in fact.)
… To The Success Doctor™
Fueled by his unique ability to write persuasively, Michel finally discovered the key. By using compelling copywriting, he began to write ads and salesletters in order to attract qualified clients to him — and not the other way around.
That way, he no longer had to be rejected.
However, little did he know at the time the result from that small experiment was a pivotal moment in his career. Writing simple lead generation letters was his entry into the world of copywriting that would forever change his life.
In just under a year following his bankruptcy, Michel Fortin became the top sales producer for a Fortune 500 Canadian company, winning awards and sales contests. In just a few years, he generated millions in sales for numerous employers and clients all over the globe, from Canada, Australia, Europe, China, Russia, and of course, the US.
Today, he’s not only a copywriter, but also an in-demand public speaker and highly sought-after consultant. Michel often talks at conferences, bootcamps, and seminars around the world — some charging as much as $1,500 to $5,000 a seat to attend!
Here are a few photos of Michel in action, including the Big Seminar at which he spoke several times in multiple cities across the US, the Wembley Centre in the UK where he spoke in front of thousands of eager listeners, and a small Las Vegas workshop.
Michel Fortin has also shared the stage with:
The legendary Jay Abraham, T. Harv Ecker, Armand Morin, Mark Victor Hansen (co-creator of the “Chicken Soup for The Soul®”), David Garfinkel, Joe Vitale and John Assaraf (co-authors of “The Secret”), John Carlton, the late Gary Halbert, Mark Joyner, John Reese, Jay Conrad Levinson (author of “Guerilla Marketing”), Stephen Pierce, and more.
He has also appeared as a guest on several talk shows on TV and radio, including Small Business Heroes, the Mike Litman Show, Blog Talk Radio, and many others.
Hundreds of his articles and countless interviews have appeared in well over 500 publications and magazines worldwide, including:
Home Business Magazine, Wealth Building Magazine, Marketing Power!, Web Promote, The Internet Marketing Chronicles, Internet.com, About.com, Entrepreneur.com, Office.com, and thousands of others.
Michel Fortin also taught Marketing Principles, Marketing Management, eCommerce, and Professional Selling at a local college for several years, under their accredited Business Administration and Marketing programs.
In 2001, he was bestowed the honor of being inducted in the acclaimed Who’s Who Historical Society, a prestigious organization that documents and publishes the biographies of the world’s most prolific business professionals since 1928.
On a Personal Note
In 2006, Michel married Sylvie Charrier. Sylvie is the owner of Workaholics4Hire.com, Inc., one of the Internet’s most prolific outsourcing and project management firms. Together, they own Success Chef, an online training system for marketing online.
Incidentally, you may have noticed pink ribbons in some of Michel’s photos. Shortly after they married, Sylvie was diagnosed with breast cancer. Today, both his wife and his mother are victims to this terrible disease. Read Sylvie Fortin’s inspirational blog.
Michel Fortin currently lives in Ottawa, Canada with his daughters Megan, Celeste, and Paige, and his son Tyler. He’s also an experienced drummer and musician, and plays occasionally with his rock band, Diggin’ For Hoffa, around town.
About This Blog
This blog is a place where Michel Fortin posts articles, tips, and news, as well as some of his opinions and ideas. Topics revolve around Internet marketing, direct response copywriting, and personal development skills. He posts on average once a week.
Michel designed this blog himself. It is a personally customized version of a theme from WooThemes.com. It has been drastically modified, and the graphics, content, and most of the code are personally created by Michel himself.
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