Most board-level AI conversations focus on cost savings and efficiency. The better conversation is about positioning, risk, and competitive advantage. Here’s how to frame it.
Category: Expert Leadership
Why Your Last Marketing Hire Failed (And What to Look for Next Time)
Most marketing hires don’t fail because of the person. They fail because of the role definition, the missing architecture, or the altitude mismatch. Here’s how to avoid the same mistake twice.
What Boards Get Wrong About Growth Strategy
Most boards treat growth as a marketing problem or a sales problem. It’s neither. Here’s what I’ve seen go wrong at the board level and how the best companies fix it.
Why the Quietest Person in Your Leadership Team Might Be Your Most Valuable
Companies over-index on charisma when hiring senior leadership. The fractional model demands a different profile: someone who diagnoses before they prescribe and listens before they lead.
The Diagnostic Skill That Separates Strategic Hires from Expensive Ones
Most consultants start with solutions. The best fractional executives start by reading the business through three diagnostic lenses before they prescribe anything.
The Pitfalls and Blessings of ADHD
I was diagnosed with ADHD at 52. Here’s what it costs, what it gives, and how the same traits that made conventional work exhausting became the foundation of how I operate as a fractional executive.