The Daily Marketing Memo For Professionals
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If you've read my “now” page, you may have noticed I mentioned that I'm considering starting a podcast. It's something I've been thinking about doing for a while.
Recently, several people (I've lost count after 20) have asked me if I would be starting one. Of those people, one is my good friend Omar. Omar is a fellow copywriter, marketer, writer, and lover of the performing arts as we both share backgrounds in theater.
The problem is, doing a podcast by myself is a challenge. Short spurts are fine. But riffing on a topic (and staying on topic) for 30 minutes, by myself, can be a challenge.…Read More →
Playing music is something I enjoy. One of my musical addictions is listening to covers. I don't know why, but it's a weird fascination for me.
I love listening to different covers to hear other people's interpretations of the same songs, especially popular hit songs. Sometimes, it's just out of curiosity. Other times, it's a way for me to get into the heads of other musicians.
I want to understand how other musicians view a song. I want to hear their “take” on a song.
Some bands try to make their covers sound exactly like the originals, while others give them their own unique flavor and flair.…Read More →
Want to grow your practice, make more money, learn a new skill, or improve your business?
In order to get to the next level, whether it's in your career, business, or life, you need to think, act, communicate, network, plan, lead, and delegate like the next level. (And you have to stop all those things with the low-level context in which you no longer want to be.)
I don't mean “fake it 'til you make it.” This is self-deception. And yes, it's fake.
I'm talking about taking a few steps back and observing your actions, your thoughts, and your words, and fix those little things that are holding you back.…Read More →
Being in lockdown due to the 2020 pandemic has been a crazy but also fruitful experience for me. It allowed me to rethink things, reposition my business, and land new opportunities with clients I'm thoroughly enjoying working on.
One of them is Ed Rush. Ed is a successful business advisor who's about to release his upcoming training on how to become an in-demand consultant using what you already know — without the need for any consulting experience or degrees.
(Full disclosure, I'm not an affiliate, but I am working with Ed on this launch and had a hand in the sales copy.…Read More →
In the late 90s, I taught marketing classes at a local college. I vividly remember a particular lecture I often gave on the power of storytelling in communications.
Stories are not just for entertaining our audiences. They also give our content context. Context is far more important than we think.
In Daniel Kahneman's seminal book, “Thinking Fast and Slow,” the brain makes quick and intelligent guesses based on its unconscious use of context. The lack of context creates confusion. According to Dr. Peter Vermeulen:
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“In making sense of the world around us, context is our guide, especially when the input is vague, incomplete, or ambiguous.
I've used many task management programs throughout my career. Whether they were to-do lists, daily planners, journal notebooks, online tools, software applications (too many!), etc. Name it and I've probably used it.
And each time, I keep coming back to one. It has been my favourite method for a long time.
The reason is simple: I'm busy. I run several businesses, work with multiple ongoing clients, play drums in two bands, act in a local murder mystery theatre, and more. My life would be a disaster without a way to manage it all.
This one tool drives my entire day.…Read More →
A subscriber to my daily newsletter, Corinne Swainger, asked a question, reprinted here with permission:
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Today, many people tend to associate the word “copywriter” with someone who only writes websites, content marketing or blogs. This often means practically everyone now thinks they can write, and is therefore a copywriter.
My own background is based in traditional and modern advertising/healthcare PR/medical education agencies, where a wide range of media (eg, digital, print ad, posters, patient leaflets, booklets etc) are still used for integrated campaigns. My work is also based on several years of medical marketing experience. But it seems less people understand this.
If you're a professional, I'm positive you had to read long, boring, academic articles filled with densely packed text and paragraphs so long, some would take up entire pages. Most professionals had to do this to some degree.
The problem is that when most professionals market themselves (and attempt to write their own copy), they write in the same dry, academic style. Their marketing communications appear as thorough, stale recitations of facts, devoid of any literary intrigue or storytelling.
After all, most universities and academic circles teach us to follow a formulaic approach when describing our research. We are told to stick with the facts, and avoid generating excitement, interest, or curiosity.…Read More →