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SEO

How to Do an SEO Competitive Analysis

Performing an SEO competitive analysis can ensure your business is competing for the right keywords and producing quality content with proven results.

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Interviews

SEO Copywriting in 2020

On David Garfinkel’s copywriting podcast, we talked about SEO copywriting, and how it’s just as important for boosting conversion as it is for driving traffic.

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SEO

Content Amplification to Become a Recognized Authority

Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.

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SEO

6 Important, Useful, and Free SEO Tools

When it comes to managing your SEO, there are hundreds if not thousands of tools out there. Check out these 6 important free SEO tools.

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SEO

How to Create Awareness With Your Content Funnel

To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.

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SEO

10 Little-Known Facts About Michel Fortin

10 little-known facts about Michel Fortin. Today, he is a successful visibility marketing consultant and SEO expert. But it didn’t start out that way.

Categories
Copywriting

Lesson Learned, Lesson Earned

Preamble: today, I’m taking a walk down memory lane, talking about my history and the seedy side of marketing. It’s not pretty. I tell this story in large part as a warning and a lesson. If you’re OK with that, then join me, will you? After watching a brilliant video with copywriter Jim Clair opening […]

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Marketing

What Reality TV Shows Teach About Marketing

It’s that time where that much-anticipated event is taking over our screens, social media feeds, and pop culture news. Yes, it’s the new season of The Bachelorette. Something you may not know about me is that my wife has a nephew who’s part of the 2020 lineup. Blake Moynes is the son of Emily Moura-Moynes […]

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SEO

Outsource SEO Content Writing With This Simple Template

Clients have asked me about my SEO content writing process. I explained the various steps and enclosed a content writing template to easily create blog content.