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Category: Strategic Planning

The four pillars of Power Positioning, by Michel Fortin

The Four Pillars of Power Positioning (Updated for Today’s AI Era)

2026-02-27 by Michel Fortin

Power Positioning is a framework built on four pillars: Focus, Aim, Multiply, and Engage. Here’s how the FAME framework works and why it matters more than ever in an AI-driven market.

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An abstract illustration of a compass layered over a dark purple map, symbolizing strategic direction and long‑term navigation for a SaaS business.

Why a Fractional Chief Strategy Officer Might Be the Hire You Didn’t Know You Needed

2026-02-26 by Michel Fortin

Most companies that plateau don’t have a marketing problem or a sales problem. They have a strategy problem. Here’s what a fractional CSO does about it.

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