The Traditional Hire
Hiring a full-time C-Suite executive is a high-stakes gamble.
High fixed overhead (Salary + Benefits)
Often $250k+ annually regardless of performance.
Slow onboarding & ramp-up
3-6 months before seeing tangible ROI.
Significant equity dilution
Giving away permanent ownership for a role.
Long-term commitment risk
Expensive severance if the fit isn't right.
Senior expertise, fractional cost
Access C-level strategy for a flat monthly retainer.
Immediate impact (Day 1)
Hit the ground running with proven playbooks.
Zero equity required
Keep 100% of your company ownership.
Results-first engagement
Flexible terms focused purely on revenue growth.
Holistic Revenue Architecture
Unifying marketing, sales, and customer success.
Objective outside perspective
Fresh eyes without internal politics or blind spots.
Strategic Leadership Roles
Whether you need to fix a broken pipeline, align revenue teams, or scale marketing efforts, I step in as a senior executive to drive immediate impact.
Aligning brand narrative with market demand. I fix broken funnels and build sustainable acquisition engines.
Unifying marketing, sales, and success. I architect the entire revenue lifecycle to stop leaks, and maximize lifetime value.
Sharpening the vision. I align strategy with reality, translate goals into roadmaps, and bridge vision and execution.
Engineered for Exponential Scale
Strategy without systems is just theory. I build self-sustaining revenue engines by fusing AI capabilities with proven strategic frameworks to rebuild broken systems and engineer sustainable, scalable growth.
- Predictive Lead Scoring
- Automated Nurture Sequences
- Generative Content Scaling
- Data-Driven Decision Matrices
- Full-Funnel Audit & Optimization
- Tech Stack Integration (CRM/MAP)
- Pipeline Velocity Acceleration
- Revenue Operations (RevOps) Setup
- Semantic SEO & Entity Mapping
- Thought Leadership Distribution
- Zero-Click Content Strategy
- Omnichannel Presence Building
Ready to Fix Your Revenue Engine?
Senior fractional CMO, CRO, and CSO expertise for growth-stage and expert-led firms. Fixing broken marketing and revenue systems.
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Contact
- Ottawa, Ontario (Canada)
- +1 (613) 255-5274
- [email protected]
© 2026 Michel Fortin. All rights reserved.