Categories
SEO

5 SEO Principles to Follow in 2021: My Predictions

As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.

Categories
SEO

What Does an SEO consultant Do?

SEO is hypercompetitive. So to rank well on Google, a 360° SEO consultant looks at not just one but multiple types of SEO.

Categories
Audits

Quick SEO Audit of OttawaPlasticSurgery.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

Categories
Copywriting

Can Your Prospects Take An Oath?

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

Categories
SEO

Uncover Gold in SEO Keyword Research

Using Google for your SEO keyword research is important. How your audience searches Google, and how Google answers their searches, can qualify search intent.

Categories
SEO

Bottom-Up SEO Strategy: Why Keyword-First SEO is Wrong

Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.

Categories
SEO

My Favorite SEO Experts (2021)

There are some people I follow religiously in the SEO space. These SEO experts are quite active on Twitter, LinkedIn, and YouTube. There are too many to mention, so I’ll list some now and I might add more later. Keep in mind that some of them have email newsletters and podcasts, too. I tend to […]

Categories
SEO

Content Amplification to Become a Recognized Authority

Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.

Categories
SEO

What Google Wants With Your Money or Your Life (YMYL)

As a professional, your content is your beacon. It’s what gets people to notice you; it gets them to learn more about you this works the same in a Google Ranking check.