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SEO

5 Critical Elements of SEO Content Creation

Defining the goal before strategizing content is crucial in developing a great SEO content creation strategy. Consistency is key when developing authoritativeness.

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SEO

How to Do Site Migrations Without Losing Traffic

I’ve recently landed a new client. He’s a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old […]

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Audits

Quick SEO Audit of DrThors.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

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SEO

Choosing Keywords for SEO: Heads or Tails?

Keywords for SEO are no longer the primary ranking factor. Google is more intelligent than ever, it understands if the content is relevant to the search query.

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SEO

5 SEO Principles to Follow in 2021: My Predictions

As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.

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SEO

What Does a Plastic Surgery SEO Consultant Do?

Plastic surgery SEO is hypercompetitive. So to rank well on Google, a 360° plastic surgery SEO consultant looks at not just one but multiple types of SEO.

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Audits

Quick SEO Audit of OttawaPlasticSurgery.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

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Copywriting

Can Your Prospects Take An Oath?

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

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SEO

5-Step SEO Content Strategy For Plastic Surgeons

If you’re a plastic surgeon and you want more patients, you need an SEO content strategy. This will grow your quality organic traffic and lead generation.