When refreshing existing content, the first goal is to match the audience’s search intent to improve rankings. For that, perform an SEO keyword audit.
When it comes to SEO keyword research tips, my mantra is and always will be to create quality content and a quality user experience. Everything else is gravy.
Do Page Builders Affect WordPress SEO?
An SEO consultant asked for my advice on the best plugins for WordPress SEO, and wondered if page builders like Beaver Builder or Elementor can affect it.
The Death of The Salesletter
In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.
Gary Halbert Interview #2
In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.