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SEO

Choosing Keywords for SEO: Heads or Tails?

Keywords for SEO are no longer the primary ranking factor. Google is more intelligent than ever, it understands if the content is relevant to the search query.

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SEO

5 SEO Principles to Follow in 2021: My Predictions

As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.

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SEO

What Does a Plastic Surgery SEO Consultant Do?

Plastic surgery SEO is hypercompetitive. So to rank well on Google, a 360° plastic surgery SEO consultant looks at not just one but multiple types of SEO.

Categories
Audits

Quick SEO Audit of OttawaPlasticSurgery.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

Categories
Copywriting

Can Your Prospects Take An Oath?

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

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SEO

5-Step SEO Content Strategy For Plastic Surgeons

If you’re a plastic surgeon and you want more patients, you need an SEO content strategy. This will grow your quality organic traffic and lead generation.

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SEO

Uncover Gold in SEO Keyword Research

Using Google for your SEO keyword research is important. How your audience searches Google, and how Google answers their searches, can qualify search intent.

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SEO

Bottom-Up SEO Strategy: Why Keyword-First SEO is Wrong

Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.

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Copywriting

Copywriting Productivity Tools to Boost Your Writing

These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]