Visibility. Marketing. Advisory.

Tag: seo

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

SEO

4 Local SEO Tips to Boost Your Visibility Locally

Post author By Michel Fortin
Post date February 10, 2021

Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here’s how patients can find your plastic surgery clinic.

Tags clinic, geographics, keyword, local seo, location, map, mobile, mobile search, nap, nap profile, plastic surgeon, seo

SEO

Can Some Words Stop You From Ranking?

Post author By Michel Fortin
Post date February 6, 2021

Stop words was said to negatively influence SEO eons ago. But today, deep learning algorithms are sophisticated, and stop words actually help provide context.

Tags content creation, content marketing, information retrieval, meaning, rankings, search intent, seo, seo expert, stop words, user intent, voice search

SEO

How Will Video SEO Help Ranking?

Post author By Michel Fortin
Post date February 1, 2021

What's better for video seo: self-hosted or YouTube?

Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.

Tags schema markup, seo, sitemap, user experience, ux, video, youtube

SEO

Silos and Bios: Two Key Expertise SEO Signals

Post author By Michel Fortin
Post date January 26, 2021

An SEO audit investigated the drop in traffic for an SEO consulting client. Rankings fell likely because the site lacked two specific expertise SEO signals.

Tags content, google, plastic surgeon, seo, traffic

SEO

Content Creation or Content Expansion? SEO Experts Confirm

Post author By Michel Fortin
Post date January 18, 2021

Content creation vs content expansion? What's best for SEO? Experts confirm.

Content creation doesn’t have to be new content. Strategy can include a refresh of existing content by expanding older content. Marketing it is easier, too.

Tags blog, content, content marketing, content strategy, google, plastic surgeon, plastic surgery, rankings, search, seo, seo audit, seo consulting, seo expert

Audits

Quick SEO Audit of HairTransplantation.com

Post author By Michel Fortin
Post date January 13, 2021

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

Tags blog, hair transplant surgery, hair transplantation, search, seo, seo audit, seo consulting, seo expert, seo tools, technical seo

SEO

When Moving Your Site, Don’t Leave Your SEO Behind

Post author By Michel Fortin
Post date January 11, 2021

Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.

Tags audience, blog, google, link, rankings, search, seo, seo audit, seo expert, traffic, user experience

SEO

Visual Content Marketing Starts With SEO

Post author By Michel Fortin
Post date January 8, 2021

With plastic surgeons, visual content marketing is key. However, here are three important SEO tips you must apply to your visual content before marketing it.

Tags blog, content, google, keyword, post, search, seo, seo expert, website, youtube

Thank you!