Categories
Copywriting

The Seven Deadly Sins of Website Copy

Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common […]

Categories
Interviews

John Carlton Interview

In 2005, I held three rarely given teleseminars with Gary Halbert and John Carlton. In this one, John Carlton shares timeless top copywriting lessons for free.

Categories
Interviews

Gary Halbert Interview #1

In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.

Categories
Interviews

Gary Halbert Interview #2

In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.