Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.
Tag: blog
These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]
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My Favorite SEO Experts (2021)
There are some people I follow religiously in the SEO space. These SEO experts are quite active on Twitter, LinkedIn, and YouTube. There are too many to mention, so I’ll list some now and I might add more later. Keep in mind that some of them have email newsletters and podcasts, too. I tend to […]
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How to Do an SEO Competitive Analysis
Performing an SEO competitive analysis can ensure your business is competing for the right keywords and producing quality content with proven results.
Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.
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6 Important, Useful, and Free SEO Tools
When it comes to managing your SEO, there are hundreds if not thousands of tools out there. Check out these 6 important free SEO tools.
To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.
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10 Little-Known Facts About Michel Fortin
10 little-known facts about Michel Fortin. Today, he is a successful visibility marketing consultant and SEO expert. But it didn’t start out that way.
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Lesson Learned, Lesson Earned
Preamble: today, I’m taking a walk down memory lane, talking about my history and the seedy side of marketing. It’s not pretty. I tell this story in large part as a warning and a lesson. If you’re OK with that, then join me, will you? After watching a brilliant video with copywriter Jim Clair opening […]