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new year's eve, new beginning, change

2020 Year-End Subscriber Poll

December 31, 2020

If you're a subscriber to the More Traffic Memo,™ thank you for sticking it out with me during this truly daunting and exhausting year. As the saying goes, “Hindsight is 2020,” but in this case, it's better to say “2020 is hindsight.”

Because thank goodness, 2020 is behind us.

In an effort to bring you more of what you want, please take a moment to vote on what you would like me to write more about in 2021.

Select your topmost choice below and vote. If it's something else that's not on this list, please let me know by emailing them to me.…

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Focus on what makes you different

I Was Lying For Over 30 Years

August 21, 2020

For the better part of 30 years, I told the story of how I got into marketing and copywriting, which was completely by accident.

I only recently realized that I've been wrong all along. Well, not entirely, because the story is certainly true. What was wrong was my reason behind it.

My first career was as a licensed insurance agent. I jumped into sales because I feared rejection. I hated it with a passion, and I figured that selling would force me to beat this thing. After all, there is no better way to get rejected all the time than being in sales.…

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Who is Michel Fortin? (Short Career History) 1 |

Who is Michel Fortin? (Short Career History)

June 10, 2020

As the first video in my vlogging/podcasting journey, I decided to give you a bit of history about me, where I come from, what I did to become who I am today, and where I'm going. I little shaky and I'm testing the camera, sound, angle, and lighting. (Lots of fixes I need to do, but that's why it's a test!)

If you liked my little vlog and you have a question you would like for me to answer, please let me know. Post in the comments below, or simply tag me on Twitter, YouTube, Facebook, or LinkedIn. You can also send your questions by email or using this form.…

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My Name is Michael, I Got a Nickel... 2 | nickname

My Name is Michael, I Got a Nickel…

July 11, 2014

OK, this post has been a long time coming.

For over a decade, people keep asking me, “So, what is it: Michel? Michael? Mike? Or what?” (I prefer “Master Overlord,” but I digress. Oh, and here's a little-known fact: a nickname high school kids gave me was “Spike.”)

My name is “Michel,” formally pronounced “Mee-shell.” Like Michelle Obama, for example. My late wife used to call me “Mish.” But when I introduce myself to English audiences or clients, particularly American ones, I don't pronounce it that way for several reasons.

My name is French-Canadian. I was born in Gatineau, Quebec. For those of you not familiar, Quebec is primarily a French-speaking Canadian province.…

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businessman, boxes, transport

Copywriting Tips From Joe Valente

October 23, 2005

Freud on the Rebound

So I'm clearing out some space on my shelves to make a little room for hiding presents (or as my wife, Heather, likes to call it, “Thinning out the collection of crap”) when my mind starts to wander.

Now, this is not an unusual thing, because I'm a sentimentalist (a.k.a. “packrat”). So, as I sort through the boxes and bags, I drift, I remember the good times, I think about stuff, and I generally get a bit of a rosy haze going.

Ah, the good times we had…

I'm shaken from my bliss by the crash. It seems the box I had been balancing precariously on my knee while reaching for some sort of mounted singing rubber fish (where the heck did that come from?…

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