Ask Michel: Google’s “EAT” and How to Use it in Positioning

In this episode of #AskMichel, I talk about the power of implication over specification. When you make a claim, it’s suspect at best and boastful at worst. But when you imply that which you’re claiming, or imply something that can be interpreted as such through its #metamessage, then you have a far better chance to convey credibility and believability.

Do you have a question for me, or a marketing piece or strategy you would like for me to take a look at and critique? Simply ask me on the any of the social media platforms with #AskMichel and I will add it to the queue,

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About The Author

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Michel Fortin is a certified SEO consultant, content strategist, and marketing advisor helping plastic surgeons, cosmetic surgeons, and medical aesthetic clinics attract more patients. Since 1991, he helps cosmetic and aesthetic professionals increase their visibility and grow their practices. He is the author of the More Traffic Memo™ SEO email newsletter.

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