In this new episode of #AskMichel, I discuss what I think about building backlinks. Yes, Backlinks are important for SEO. They are an important ranking factor and a must-have your arsenal of digital marketing efforts.
But as a professional who wants to drive targeted, qualified, easier-to-sell traffic to your website, begging people to link back to you seems unnatural, questionable, even sleazy.
(It reminds me a lot of when I used to knock on doors as a young, failing insurance salesperson trying to find prospects. I hated it with a passion.)
Instead, there’s a better way where you naturally earn and attract backlinks — without the need to do any selling, outreach, or even guest posting. The credibility you build through this process is far more powerful, valuable, and far-reaching than that which comes from begging for links.
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