Episodes

In here, you will find archived episodes from when I occasionally answered questions about SEO, digital marketing, copywriting, and business. Subscribe to be notified as I decide to post more.

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Ask Michel: Get Paid for Market Research 1 |

Ask Michel: Get Paid for Market Research

July 7, 2020

In this episode of #AskMichel, I talk about a recent discovery call for my consulting services, which turned into a bit of a coaching session about how to start an online business (or add to an existing one).

This client wanted to sell brand new products to an existing clientele but without knowing if that market is willing to want and above all pay for her new products. So I gave her some guidance on how and where to start.

If you have a question for me, simply hashtag me at #AskMichel on any of the socials, and I'll add it to the queue and answer it in a future episode.…

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Ask Michel: Backlinks Build Credibility 2 |

Ask Michel: Backlinks Build Credibility

July 2, 2020

In this new episode of #AskMichel, I discuss what I think about building backlinks. Yes, Backlinks are important for SEO. They are an important ranking factor and a must-have your arsenal of digital marketing efforts.

But as a professional who wants to drive targeted, qualified, easier-to-sell traffic to your website, begging people to link back to you seems unnatural, questionable, even sleazy.

(It reminds me a lot of when I used to knock on doors as a young, failing insurance salesperson trying to find prospects. I hated it with a passion.)

Instead, there's a better way where you naturally earn and attract backlinks — without the need to do any selling, outreach, or even guest posting.…

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Ask Michel: Google’s “EAT” and How to Use it in Positioning 3 |

Ask Michel: Google’s “EAT” and How to Use it in Positioning

June 25, 2020

In this episode of #AskMichel, I talk about the power of implication over specification. When you make a claim, it's suspect at best and boastful at worst. But when you imply that which you're claiming, or imply something that can be interpreted as such through its #metamessage, then you have a far better chance to convey credibility and believability.

Do you have a question for me, or a marketing piece or strategy you would like for me to take a look at and critique? Simply ask me on the any of the social media platforms with #AskMichel and I will add it to the queue,

Subscribe to my video channel, or subscribe to blog notification list in the sidebar.

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Ask Michel: What Do Meta-Messages Say? 4 |

Ask Michel: What Do Meta-Messages Say?

June 25, 2020

In this episode of #AskMichel, I discuss a bit more about meta-messages and the power that they have to help or hurt you. I talk about something I call a UPA, or an “unconscious paralleled assumption,” which is the fact that people unconsciously assume there's a parallel between a part and its whole.

It's the judging-books-by-their-covers part of human nature. But in here I talk about meta-messages and how they unconsciously communicate a UPA, like it or not. In other words, the part they see, hear, touch is saying one thing. But the part they unconsciously interpret is another.

Do you have a question for me, or a marketing piece or strategy you would like for me to take a look at and critique?…

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Ask Michel: What’s Your Meta-Message? 5 |

Ask Michel: What’s Your Meta-Message?

June 22, 2020

In this episode of #AskMichel, I talk about something called the “meta-message,” the message behind the message. Like it or not, when you're trying to communicate or convey a message, your message alone doesn't tell the full story.

Your body language, your words, your tone, your pitch, your distance, your choice of colours, and others communicate more. And what they communicate can either support, enhance, or contradict your core message.

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Ask Michel: What Stage of Awareness is Your Market At? 6 |

Ask Michel: What Stage of Awareness is Your Market At?

June 15, 2020

In this episode of #AskMichel, I talk about the stage of awareness that your market happens to be, and how to shift your marketing, copywriting, and digital marketing campaigns to match it.

In it, I talk about my OATH formula. The goal is to first identify what stage your market happens to be, next is to appeal to your market at their current stage, and then is to take them to the next stages through your marketing process.

Subscribe to my video channel, or subscribe to blog notification list in the sidebar.

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Ask Michel: How to Claim Superiority? 7 |

Ask Michel: How to Claim Superiority?

June 13, 2020

In this first episode of #AskMichel, I tackle the question that many professionals (e.g., doctors, lawyers, etc) have with their marketing, which is: “How does one claim superiority over their peers without breaking any licensing rules or regulations?”

Most professionals cannot claim superiority and are often stuck when they talk about a process, procedure, or product/service that is demonstrably superior to others in their vertical. So how can one work around the rules while reducing the risk of being sanctioned? There are many ways to do this ethically, and in this video, I tackle one of them.

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