Looks like I've been tagged again.
Apparently, Mike Sansone of ConverStations started the new tagging trend, titled, “Why do I blog?” Ryan Healy then added me to this list.
I've been tagged in the past, and this is something I really like. Why? Because it not only allows us to “peek” inside the minds of bloggers. It also gives us a great deal of insight into why blogs are so popular — and how they can be used as marketing tools.
So, to that end, here are my answers:
1. I blog because blogging, as a platform, is a perfect content delivery system. It helps to structure my ideas and categorize them in a way that's easy to file, navigate and read.
Whether it's posting ezine issues, articles, or news items, like product launches or special events, I can organize the content in the best way possible using a blogging platform.
2. I blog because it's a great way to do research, to find out what people want and how they want it, and to ask questions from which I learn a great deal.
I'm a perpetual student, and using a blog as a means to cull feedback from readers (or to incite or continue conversations going on in the blogosphere) gives me tremendous insights I would never be able to get otherwise.
It also helps me to formulate my thoughts. I clear my thinking much better when I write, and sometimes I write about events during which I even stumble onto a few “ahas!” while I'm at it. (Some products were the result of a few blog posts, just to give you an idea.)
3. I blog because it's a great way to teach. If there's one thing I wish more than anything else, is that people learn the power of writing really good copy. Blogging allows me to reach more people for that purpose.
There's so much bad copy out there, but there's also so much potential. There's always a constant need for great copy. My blog is a neat way to get that message out as best as I can.
If just one post, one single article, one little idea can transform someone's business, life or copy, I've done my job.
4. I blog because it's therapeutic. It's my little soapbox in the middle of the Interwebs, and it gives me a chance to tell the world sometimes how I feel about things. The occasional rant or rave is good for the mind. And the soul.
In fact, it allows me to let go from time to time. And I think that's what the world needs sometimes — they need to loosen up and lighten up. (Yes, including yours truly.)
Larry Winget said it best: too many people seem like they are going to die of “chronic professionalism.”
Well, there you have it!
The next people I'm tagging are:
Michel Fortin is a certified digital marketing expert and renowned copywriter who specializes in a unique combination of SEO, CRO, and UX to improve traffic, leads, and revenue for his clients. For the better part of 30 years, he's produced countless wins, generating in excess of $300 million in sales and results that have broken many industry records. He has worked with thousands of businesses ranging from individual entrepreneurs to enterprise-level multinational companies. He's the author of two top-selling books and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.