This small booklet contains ten core principles based on my “Power Positioning” concept — a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you.
These ideas are distilled from my intensive training seminars that have cost some people up to $2,495 to learn. They are offered to you here for a much more moderate investment that, if applied properly, will surely return your investment a thousand times over!
You may have purchased this book in order to find enough business or work until you've reached a comfortable plateau, or you may be like the many people who want clients to come crashing down their doors.
But whether you want a little or a lot more business, these techniques are so simple that they can be easily applied by both types of entrepreneurs. Bottom line, these techniques work (and work, and work, and work)!
You're reading from someone who's learned the hard way. I am continually on the frontlines, day after day, doing what most of you are trying to do — and that's getting more business. I preach what I practice, in other words.
I have oftentimes failed miserably, but I have also reached many phenomenal successes. These strategies are but the result of years of wisdom-building, hard-knocking, trial-and-error, fall-flat-on-your-face-and-dust-yourself-off experience — believe me, they are far from being mere puffery!
While these techniques are tried and proven, they do however require some work on your part. In other words, many of these systems are generic in nature and will require some creative effort for their specific application (of course, you could hire experts like me to do the work for you).
But it is not so much that these strategies are too vague, that they are too difficult to use or that they require a great deal of investment. They simply are guides to help you build your own unique style and, as a result, open the door to endless streams of new, repeat, and referral business. And they do so because they all come back to basic, fundamental marketing principles.
Long gone are the days of knocking on — and sometimes down — doors to get business, let alone just to get people's attention. Long gone are the days of using the phone to such an extent that your ear starts to shape itself into a phone's headset. And long gone are the days of bruised knees that came as a result of constantly begging your customers to give you mere table scraps of their business. In short, prospecting is out. Positioning is in.
So let's start and get right down to the nitty-gritty.
However, before we begin, I must warn you: It's been my experience to know that some of you reading this book wish to project a certain image about yourselves into the marketplace. More concerned with looking good than making money, your ego may often end up in the way of following these practical steps. Consequently, making the money you deserve. As a mentor used to say to me, “Do you want to be right or do you want to be rich?”
Others among you are probably used to traditional, MBA-style, statistical-analytical types of knock-until-you-drop marketing approaches. For you, my “street-smart” techniques may outright rub you the wrong way. I am not implying that they are illegal, aggressive, or denigrating. Far from it.
They are practical and terribly effective techniques that are essential to not only survive but also thrive in today's increasingly competitive marketplace.
If you want more business, then read on! These techniques will certainly help you do just that — and do so in a powerful and positive way. Follow these 10 commandments if you will. If not, violate them at your own risk! It's your call.
Michel Fortin is a senior marketing specialist, renowned copywriter, and digital marketing expert. For the better part of 30 years, he's produced countless successful marketing communications and profitable campaigns that generated in excess of $300 million in sales. He's broken many industry sales records, including being instrumental behind the first ever “million-dollar day” online marketing campaign in 2004. He's worked with thousands of businesses and entrepreneurs around the world in a wide variety of industries on building their businesses, improving their marketing, and increasing their profits. He's a published author and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.